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Made in Gloucestershire member take Aura Sea Salt nationwide

20 January 2026 general

Aura Sea Salt, from Gloucestershire startup Feel Complete, a member of Made in Gloucestershire secures national distribution with Holland & Barrett and Abel & Cole.

Feel Complete, the Gloucestershire brand behind Aura Sea Salt, continues its rapid growth. Just over three years after launching from a small office on Worcester Street - Gloucester, the brand is now stocked in hundreds of independent stores, the prestigious Fortnum & Mason, Piccadilly, and is available online via Holland & Barrett, and Abel & Cole now reaching customers nationwide.

The Aura Sea Salt range has already impressed the team at Holland & Barrett:
“This is such an innovative product - each flavour tastes amazing, it's packaged beautifully, and the demand for organic products continues to grow each year.”

The product can be purchased online from Holland and Barrett with a free click from your local store: https://www.hollandandbarrett.com/search/?query=aura%20sea%20salt. Click or tap if you trust this link.">shop here

Abel & Cole, who is one of the UKs largest organic veg box suppliers, also has the Aura Salts now on its shelves - "it adds an organic touch of flavour to both fresh produce and meats - perfect for the whole family!".

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